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Course / 03 / Measure
Attribution and conversion delay
A patient often takes three weeks between their first visit and their booking. Judge a campaign on seven days and you will cut what works. We measure the real delay, compare attribution models, and spot the fake sources.
What you’ll be able to do
- Measure the real delay between first visit and booking
- Choose a lookback window that matches your cycle
- Spot a source taking credit for the others
- Compare two attribution models without getting lost
Curriculum
3 modules · 9 lessons · 2h 45
01How long it takes
3 lessons
- Why a patient takes three weeks · Free preview13:45
- Measuring your own delay16:20
- The lookback window that fits you14:05
02Who deserves the credit
3 lessons
- Last click, data-driven, and the gap between them17:10
- When a model inflates your results15:30
- Cross-checking two models to decide13:40
03Fake sources
3 lessons
- Traffic bouncing back from your own checkout14:55
- Visits with no source12:35
- Cleaning a report before concluding13:25
Your instructor
Dr. Élise Tremblay
Healthcare marketing strategist
Fifteen years growing clinics in Quebec, first as a manager, then as an advisor. She teaches what she still applies in the field every week.