The complete curriculum
Everything in clinic marketing, from the first plan to the last number.
This is not a course on one topic. It is the complete programme: strategy, search, advertising, funnels, measurement, automation, artificial intelligence, loyalty and capacity. Each course fits between two appointments and applies the week after.
15
courses
135
lessons
51
hours of content
4
blocks
Everything we cover
Fifteen courses across four blocks. Follow them in order, or come in through whichever subject is pressing.
Foundations
Know what you sell, to whom, and on what basis you decide. Nothing holds without this.
Attract
The channels that bring patients in: search, advertising, social media, funnels.
- Local SEO and contentGoogle listingKeyword researchService pagesArticlesSearch Console
- Google Ads for clinicsAccount structureNegative keywordsSearch termsBudget pacingPerformance Max
- Meta advertising Facebook and InstagramCampaign structureTargeting and audiencesCreatives and hooksLead formsConversions
- Social media for clinicsChoosing networksContent calendarFilming on a phoneProfessional ethics
- Conversion funnels and landing pagesLanding pageMulti-step formDrop-off rateLead follow-up
Measure
Knowing what worked, and what only looked like it worked.
Grow
Automate the repetitive, keep your patients, and check the clinic can keep up.
- Automating the repetitiveLead notificationsAutomated follow-upsScheduled reportsFailure monitoring
- AI in the service of your clinicUsage boundariesAssisted writingGenerated visualsAssistants and automations
- Loyalty and patient valueLifetime valueRetention rateDrop-off momentReminders and reactivation
- Capacity and demandCapacity per serviceFill rateTime to appointmentBudget vs capacity
Block 01
Foundations
Know what you sell, to whom, and on what basis you decide. Nothing holds without this.
Start hereBeginner9 lessons2h 30Marketing strategy for clinics
Build a clear strategy to attract the right patients.
- Positioning
- Service categories
- Annual budget
4.9(284)View the course
EssentialIntermediate9 lessons3h 45A website that converts
Turn your website into a real growth lever.
- Homepage
- Service pages
- Online booking
4.9(201)View the course
All levels9 lessons2h 50Patient experience and reputation
Keep your patients and earn more positive reviews.
- First call
- Online reviews
- Google listing
4.8(137)View the course
Block 02
Attract
The channels that bring patients in: search, advertising, social media, funnels.
PopularIntermediate9 lessons4h 10Local SEO and content
Get found by the patients already searching for your services.
- Google listing
- Keyword research
- Service pages
4.9(318)View the course
PopularIntermediate9 lessons4h 30Google Ads for clinics
Buy intent, not clicks. Without burning your budget.
- Account structure
- Negative keywords
- Search terms
4.9(262)View the course
NewIntermediate9 lessons3h 50Meta advertising Facebook and Instagram
Create demand among people who were not looking for you.
- Campaign structure
- Targeting and audiences
- Creatives and hooks
4.8(196)View the course
Beginner9 lessons3h 10Social media for clinics
Attract, engage and build a community of loyal patients.
- Choosing networks
- Content calendar
- Filming on a phone
4.8(142)View the course
Intermediate9 lessons3h 20Conversion funnels and landing pages
Turn a click into an appointment request, step by step.
- Landing page
- Multi-step form
- Drop-off rate
4.8(154)View the course
Block 03
Measure
Knowing what worked, and what only looked like it worked.
EssentialAdvanced9 lessons4h 05Tracking and measurement
Set up reliable measurement, without ever touching patient data.
- Tag manager
- GA4
- Conversion events
4.9(173)View the course
Intermediate9 lessons3h 00Dashboards and reporting
See the state of your clinic in thirty seconds, not three hours.
- Choosing indicators
- Dashboard
- Monthly report
4.8(128)View the course
AdvancedAdvanced9 lessons2h 45Attribution and conversion delay
Understand who really brought the patient in, and how long it took.
- Conversion delay
- Attribution models
- Fake sources
4.9(96)View the course
Block 04
Grow
Automate the repetitive, keep your patients, and check the clinic can keep up.
Intermediate9 lessons3h 35Automating the repetitive
Win back the hours lost on tasks nobody should do by hand.
- Lead notifications
- Automated follow-ups
- Scheduled reports
4.8(147)View the course
NewIntermediate9 lessons3h 40AI in the service of your clinic
Build assistants that do the work, without inventing facts.
- Usage boundaries
- Assisted writing
- Generated visuals
4.9(109)View the course
Intermediate9 lessons2h 55Loyalty and patient value
Keeping a patient costs five times less than finding a new one.
- Lifetime value
- Retention rate
- Drop-off moment
4.8(118)View the course
Advanced9 lessons2h 35Capacity and demand
Check that your clinic can absorb the patients you attract.
- Capacity per service
- Fill rate
- Time to appointment
4.9(87)View the course