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Loyalty and patient value
4.8(118)Intermediate9 lessons2h 55
Most clinics measure new patients and ignore returning ones. We calculate the real value of a patient over two years, pinpoint the moment they drop off, and put in place the reminders that bring them back.
What you’ll be able to do
- Calculate what a patient is worth to you over two years
- Find the appointment after which people stop coming back
- Build a reactivation campaign that does not annoy
- Track retention without a complicated dashboard
Curriculum
01
What a patient is worth
3 lessons- Calculating value over two yearsFree14:25
- Acquisition cost and break-even15:50
- The services that bring people back12:40
02
Spotting the drop-off
3 lessons- Your clinic's retention curve16:10
- The appointment where it all plays out13:35
- The signals before they leave12:20
03
Bringing them back
3 lessons- The reminder that does not annoy14:45
- Reactivating a dormant list15:15
- Measuring whether it worked13:05
Your instructor
Dr. Élise Tremblay
Healthcare marketing strategist
Fifteen years growing clinics in Quebec, first as a manager, then as an advisor. She teaches what she still applies in the field every week.