Course / 02 / Attract

Google Ads for clinics

Most clinic accounts spend half their budget on searches that will never buy. We build a clean structure, write the negatives before launching, and keep spending on target until the last day of the month.

Intermediate9 lessons4h 30Self-paced

What you’ll be able to do

Build a campaign structure you can actually read
Build a negative list by n-grams, not query by query
Run the search-terms review every week
Bring a drifting budget back to its monthly target

Curriculum

3 modules · 9 lessons · 4h 30

Building the account

3 lessons

What you are actually buying on Google · Free preview14:20
Structure: campaigns, groups, keywords19:05
The negatives to write before launching17:45

Running it day to day

3 lessons

The search-terms review16:30
The n-gram rather than the query13:55
Bidding and conversions: what to optimise15:10

The budget

3 lessons

Intra-month spend pacing14:40
Divide by calendar days10:25
Performance Max: what you can steer and what you cannot18:20

Your instructor

Dr. Élise Tremblay

Healthcare marketing strategist

Fifteen years growing clinics in Quebec, first as a manager, then as an advisor. She teaches what she still applies in the field every week.