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PopularGoogle Ads for clinics
4.9(262)Intermediate9 lessons4h 30
Most clinic accounts spend half their budget on searches that will never buy. We build a clean structure, write the negatives before launching, and keep spending on target until the last day of the month.
What you’ll be able to do
- Build a campaign structure you can actually read
- Build a negative list by n-grams, not query by query
- Run the search-terms review every week
- Bring a drifting budget back to its monthly target
Curriculum
01
Building the account
3 lessons- What you are actually buying on GoogleFree14:20
- Structure: campaigns, groups, keywords19:05
- The negatives to write before launching17:45
02
Running it day to day
3 lessons- The search-terms review16:30
- The n-gram rather than the query13:55
- Bidding and conversions: what to optimise15:10
03
The budget
3 lessons- Intra-month spend pacing14:40
- Divide by calendar days10:25
- Performance Max: what you can steer and what you cannot18:20
Your instructor
Dr. Élise Tremblay
Healthcare marketing strategist
Fifteen years growing clinics in Quebec, first as a manager, then as an advisor. She teaches what she still applies in the field every week.