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Start hereMarketing strategy for clinics
4.9(284)Beginner9 lessons2h 30
Stop marketing at random. In three modules you leave with a written plan, a clear positioning, service categories that do not overlap, and a realistic budget for the next twelve months.
What you’ll be able to do
- Define the patient you actually want to attract
- Split your services into categories that do not bleed into each other
- Set a monthly budget that holds up
- Pick your two or three channels and drop the rest
Curriculum
01
Laying the groundwork
3 lessons- What marketing can and cannot doFree12:46
- Your positioning in one sentence08:20
- The patient you want14:05
02
Structuring the offer
3 lessons- Your service categories15:32
- One category stays out of another's yard11:18
- What you will not do this year11:06
03
Deciding and budgeting
3 lessons- Spreading a budget over twelve months14:58
- Choosing between two channels13:24
- Your written plan16:40
Your instructor
Dr. Élise Tremblay
Healthcare marketing strategist
Fifteen years growing clinics in Quebec, first as a manager, then as an advisor. She teaches what she still applies in the field every week.