Course / 01 / Foundations

Marketing strategy for clinics

Stop marketing at random. In three modules you leave with a written plan, a clear positioning, service categories that do not overlap, and a realistic budget for the next twelve months.

Beginner9 lessons2h 30Self-paced

What you’ll be able to do

Define the patient you actually want to attract
Split your services into categories that do not bleed into each other
Set a monthly budget that holds up
Pick your two or three channels and drop the rest

Curriculum

3 modules · 9 lessons · 2h 30

Laying the groundwork

3 lessons

What marketing can and cannot do · Free preview12:46
Your positioning in one sentence08:20
The patient you want14:05

Structuring the offer

3 lessons

Your service categories15:32
One category stays out of another's yard11:18
What you will not do this year11:06

Deciding and budgeting

3 lessons

Spreading a budget over twelve months14:58
Choosing between two channels13:24
Your written plan16:40

Your instructor

Dr. Élise Tremblay

Healthcare marketing strategist

Fifteen years growing clinics in Quebec, first as a manager, then as an advisor. She teaches what she still applies in the field every week.