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Course / 01 / Foundations
A website that converts
A beautiful site that books no appointments is useless. We go page by page through what makes a visitor book, or leave.
What you’ll be able to do
- Write a homepage that explains what you do
- Put booking where people look for it
- Fix the slowness that drives visitors away
- Know what to ask your web provider for
Curriculum
3 modules · 9 lessons · 3h 45
01What actually matters
3 lessons
- What your site is for · Free preview11:20
- The five essential pages14:45
- Your homepage16:30
02Turning visits into appointments
3 lessons
- Online booking13:55
- Social proof and reviews12:10
- The contact form10:35
03Technical, without being a technician
3 lessons
- Speed and mobile15:18
- The iframe page trap13:02
- Working with a provider12:47
Your instructor
Dr. Élise Tremblay
Healthcare marketing strategist
Fifteen years growing clinics in Quebec, first as a manager, then as an advisor. She teaches what she still applies in the field every week.