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Essential
EssentialTracking and measurement
4.9(173)Advanced9 lessons4h 05
A badly wired ad account makes you optimise on nothing. We install the tag manager, declare clean conversions, and respect one simple rule in healthcare: a conversion is a binary signal, never personal data.
What you’ll be able to do
- Install a tag manager without breaking the site
- Declare a conversion that counts once, not three times
- Transmit no personal patient data whatsoever
- Verify an install before trusting it
Curriculum
01
Setting up measurement
3 lessons- What we measure, and whyFree13:25
- Installing the tag manager18:10
- Setting up GA4 properly17:35
02
Conversions
3 lessons- Forms, calls, appointments16:45
- The dataLayer trap14:20
- A conversion counted once13:50
03
Privacy and verification
3 lessons- Zero personal data: the healthcare rule15:40
- What breaks when the domain changes16:05
- Verify before you trust14:35
Your instructor
Dr. Élise Tremblay
Healthcare marketing strategist
Fifteen years growing clinics in Quebec, first as a manager, then as an advisor. She teaches what she still applies in the field every week.