All courses01
02
03
Course / 03 / Measure
Tracking and measurement
A badly wired ad account makes you optimise on nothing. We install the tag manager, declare clean conversions, and respect one simple rule in healthcare: a conversion is a binary signal, never personal data.
What you’ll be able to do
- Install a tag manager without breaking the site
- Declare a conversion that counts once, not three times
- Transmit no personal patient data whatsoever
- Verify an install before trusting it
Curriculum
3 modules · 9 lessons · 4h 05
01Setting up measurement
3 lessons
- What we measure, and why · Free preview13:25
- Installing the tag manager18:10
- Setting up GA4 properly17:35
02Conversions
3 lessons
- Forms, calls, appointments16:45
- The dataLayer trap14:20
- A conversion counted once13:50
03Privacy and verification
3 lessons
- Zero personal data: the healthcare rule15:40
- What breaks when the domain changes16:05
- Verify before you trust14:35
Your instructor
Dr. Élise Tremblay
Healthcare marketing strategist
Fifteen years growing clinics in Quebec, first as a manager, then as an advisor. She teaches what she still applies in the field every week.