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Course / 02 / Attract
Local SEO and content
Organic search is the one channel that keeps producing when you stop paying. We cover the Google listing, service pages, articles that answer a real question, and how to verify search volume before writing anything.
What you’ll be able to do
- Verify a keyword has real volume before writing
- Optimise a Google listing that shows up locally
- Write a service page that ranks
- Read Search Console without kidding yourself
Curriculum
3 modules · 9 lessons · 4h 10
01Getting found in your area
3 lessons
- How Google picks a clinic · Free preview13:15
- Your Google listing, field by field18:40
- The directories that still matter11:25
02Finding the right topics
3 lessons
- Checking a search volume16:05
- The grouped-variants trap12:30
- Search intent and the expected page14:50
03Writing and measuring
3 lessons
- The service page that ranks17:20
- A useful article in 90 minutes15:35
- Reading Search Console16:10
Your instructor
Dr. Élise Tremblay
Healthcare marketing strategist
Fifteen years growing clinics in Quebec, first as a manager, then as an advisor. She teaches what she still applies in the field every week.