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Course / 04 / Grow
Capacity and demand
Spending more on ads when the schedule is already full means paying to make people wait. We measure real capacity per service, find the slots that never fill, and adjust the budget accordingly.
What you’ll be able to do
- Calculate how many new patients you can truly take
- Find the time slots that never fill
- Pause a campaign because the schedule is full, not because it failed
- Vary the budget according to available capacity
Curriculum
3 modules · 9 lessons · 2h 35
01Measuring capacity
3 lessons
- How many patients you can take · Free preview13:50
- Capacity varies by service14:30
- The wait before the next appointment12:15
02Reading the schedule
3 lessons
- The slots that never fill15:20
- Cancellations and no-shows13:40
- The real fill rate12:55
03Adjusting the marketing
3 lessons
- When to pause a campaign that works14:10
- Pushing one service over another13:25
- The budget that follows capacity15:05
Your instructor
Dr. Élise Tremblay
Healthcare marketing strategist
Fifteen years growing clinics in Quebec, first as a manager, then as an advisor. She teaches what she still applies in the field every week.