Course / 02 / Attract

Meta advertising Facebook and Instagram

Nobody is searching for a clinic on Meta: the visual and the first line do all the work. We structure the account, frame the targeting Meta still lets you set, and wire conversions properly.

Intermediate9 lessons3h 50Self-paced

What you’ll be able to do

Structure an account without multiplying ad sets
Understand what broad targeting does to your age range
Write a hook that fits in the first three lines
Verify a conversion is counted once and only once

Curriculum

3 modules · 9 lessons · 3h 50

Building the account

3 lessons

What Meta can do for a clinic · Free preview13:40
Campaigns, ad sets, ads17:15
The targeting you can still set15:50

The creatives

3 lessons

The visual that explains the promise16:25
The first three lines12:45
Varying without starting over14:30

Collecting enquiries

3 lessons

Native form or landing page15:20
The lead-form traps13:10
Wiring up conversions16:40

Your instructor

Dr. Élise Tremblay

Healthcare marketing strategist

Fifteen years growing clinics in Quebec, first as a manager, then as an advisor. She teaches what she still applies in the field every week.