All courses
New
NewMeta advertising Facebook and Instagram
4.8(196)Intermediate9 lessons3h 50
Nobody is searching for a clinic on Meta: the visual and the first line do all the work. We structure the account, frame the targeting Meta still lets you set, and wire conversions properly.
What you’ll be able to do
- Structure an account without multiplying ad sets
- Understand what broad targeting does to your age range
- Write a hook that fits in the first three lines
- Verify a conversion is counted once and only once
Curriculum
01
Building the account
3 lessons- What Meta can do for a clinicFree13:40
- Campaigns, ad sets, ads17:15
- The targeting you can still set15:50
02
The creatives
3 lessons- The visual that explains the promise16:25
- The first three lines12:45
- Varying without starting over14:30
03
Collecting enquiries
3 lessons- Native form or landing page15:20
- The lead-form traps13:10
- Wiring up conversions16:40
Your instructor
Dr. Élise Tremblay
Healthcare marketing strategist
Fifteen years growing clinics in Quebec, first as a manager, then as an advisor. She teaches what she still applies in the field every week.