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Conversion funnels and landing pages
4.8(154)Intermediate9 lessons3h 20
Sending an ad to your homepage wastes three quarters of the traffic you paid for. We build a short funnel, measure where people drop off, and fix that step instead of rebuilding everything.
What you’ll be able to do
- Write a landing page that says only one thing
- Break a form into steps people actually finish
- Spot the exact step where people give up
- Route an enquiry to the person who calls back
Curriculum
01
Building the funnel
3 lessons- One page, one promiseFree12:50
- The multi-step form16:15
- What you ask, and when13:35
02
Measuring drop-offs
3 lessons- Tagging each step15:05
- Reading a funnel chart14:20
- The people who never even started12:40
03
After the enquiry
3 lessons- Notification and call-back delay13:55
- Sending the enquiry to the right place15:30
- Qualifying without discouraging12:25
Your instructor
Dr. Élise Tremblay
Healthcare marketing strategist
Fifteen years growing clinics in Quebec, first as a manager, then as an advisor. She teaches what she still applies in the field every week.