Course / 02 / Attract

Conversion funnels and landing pages

Sending an ad to your homepage wastes three quarters of the traffic you paid for. We build a short funnel, measure where people drop off, and fix that step instead of rebuilding everything.

Intermediate9 lessons3h 20Self-paced

What you’ll be able to do

Write a landing page that says only one thing
Break a form into steps people actually finish
Spot the exact step where people give up
Route an enquiry to the person who calls back

Curriculum

3 modules · 9 lessons · 3h 20

Building the funnel

3 lessons

One page, one promise · Free preview12:50
The multi-step form16:15
What you ask, and when13:35

Measuring drop-offs

3 lessons

Tagging each step15:05
Reading a funnel chart14:20
The people who never even started12:40

After the enquiry

3 lessons

Notification and call-back delay13:55
Sending the enquiry to the right place15:30
Qualifying without discouraging12:25

Your instructor

Dr. Élise Tremblay

Healthcare marketing strategist

Fifteen years growing clinics in Quebec, first as a manager, then as an advisor. She teaches what she still applies in the field every week.